Competitor Price ComparisonCompetitor Price Comparison › Google Shopping
Google Shopping scrapers and APIs compared
The short answer: Google doesn't offer an official API for other merchants' Shopping results; its Merchant API only covers your own products. To collect Google Shopping prices you use a search scraping API, such as ScrapeWise, SerpApi, DataForSEO or Bright Data, which return the shops, prices and links for a product search.
Updated 10 November 2026 by the ScrapeWise team.
For a quick test
SerpApi or Bright Data free tiers
Small monthly allowances.
For Shopping prices plus matching
ScrapeWise (our product)
Search, match and compare in one place.
For your own listings
Google Merchant API
Manages your Merchant Center data.
| Option | Free tier | Paid from | Note |
|---|---|---|---|
| ScrapeWiseOur product | 5 free requests | €1.50 per 1,000 Google searches | Also matches products and normalises prices |
| SerpApi | 250 searches/month | $25/month for 1,000 searches | Many search engines |
| DataForSEO | — | About $1 per 1,000 searches (standard queue) | Pay as you go; up to 40 products per search |
| SearchApi | 100 free requests | $40/month for 10,000 searches | Many search engines |
| Bright Data SERP API | 5,000 requests/month | $1.50 per 1,000 requests | Pay only for successful requests |
| Google Merchant API | Free | Free | Your own products only |
ScrapeWise
google_search with type shopping; results to CSV, Excel, API or AI agents via MCP.
Using Google Shopping data well
- Search by product, not category
- Use brand and model, or the EAN, to get the right offers.
- Set the country
- Prices and shops differ by market.
- Match before comparing
- Shopping groups similar items; confirm each offer is your exact product.
- Include delivery
- Shopping prices can exclude shipping; check the total where it matters.
Frequently asked questions
Does Google have a Shopping API?
Not for other merchants' results. Google's Merchant API manages only your own products; competitor Shopping data comes from third-party search APIs.
Is there a free Google Shopping API?
Some providers have small free tiers: SerpApi 250 searches a month, Bright Data 5,000 requests a month, ScrapeWise 5 free requests.
How much does a Google Shopping scraper cost?
Roughly $1–$25 per 1,000 searches depending on the provider and plan.
Can I scrape Google Shopping into Excel?
Yes. Tools like ScrapeWise export Shopping results to CSV or Excel.